AI Visibility Index

Who the AI assistants recommend

A public index of the brands ChatGPT, Claude, Gemini, and Perplexity mention and recommend most — measured monthly with open methodology.

Measured monthlyChatGPTClaudeGeminiPerplexity

Global leaderboard · by share of voice | by industry score

#BrandIndustryShare of voiceSoVScore
1Capital OneCredit Cards
2.23%38.8
2ChaseCredit Cards
1.68%34.3
3Apple (iPhone)Smartphones
1.44%52.5
4DiscoverCredit Cards
1.43%34.1
5Samsung (Galaxy)Smartphones
1.37%44.8
6American ExpressCredit Cards
1.37%28.2
7Sony (audio)Headphones & Earbuds
1.35%39.9
8LenovoLaptops
1.18%50.7
9Apple (MacBook)Laptops
1.15%55.6
10Anker SoundcoreHeadphones & Earbuds
1.10%34.1
11WixWebsite Builders
1.06%57.2
12Apple (AirPods)Headphones & Earbuds
1.05%32.9
13BoseHeadphones & Earbuds
1.02%29.5
14Google (Pixel)Smartphones
1.01%36.5
15NordVPNVPN Services
1.01%39.9
16DellLaptops
0.96%38.4
17CitiCredit Cards
0.95%22.8
18SurfsharkVPN Services
0.95%38.3
19SquarespaceWebsite Builders
0.91%51.2
20ASUS (laptops)Laptops
0.90%36.4
21Proton VPNVPN Services
0.87%32.6
22ExpressVPNVPN Services
0.86%39.0
23JabraHeadphones & Earbuds
0.83%30.4
24HPLaptops
0.83%34.1
25BrooksRunning Shoes
0.80%48.7

Share of voice: each brand's share of its category's AI mentions, weighted by the category's consumer demand (US search volume as the proxy) and shown as a share of the whole index. It rewards dominating your category, not just showing up in a big one. How it's measured · ▲/▼ = statistically significant rank change in the brand's category since last cycle.

Browse by industry

CRM / Sales Software

HubSpot
Most visible69.9

Project Management Tools

Trello
Most visible42.5

Streaming Services

Netflix
Most visible40.0

Running Shoes

Brooks
Most visible48.7

Email Marketing Tools

Mailchimp
Most visible40.9

VPN Services

NordVPN
Most visible39.9

Web Hosting

Kinsta
Most visible34.7

Credit Cards

Capital One
Most visible38.8

Meal Kit Delivery

HelloFresh
Most visible44.7

Airlines (US)

Delta Air Lines
Most visible43.0

Hotel & Travel Booking

Booking.com
Most visible45.3

Consumer Banking

Chase (banking)
Most visible39.8

Online Brokers & Investing

Fidelity
Most visible45.1

Tax Software

TurboTax
Most visible52.9

Smartphones

Apple (iPhone)
Most visible52.5

Laptops

Apple (MacBook)
Most visible55.6

Headphones & Earbuds

Sony (audio)
Most visible39.9

Website Builders

Wix
Most visible57.2

Ecommerce Platforms

Shopify
Most visible64.5

Password Managers

Bitwarden
Most visible65.1

Accounting Software

QuickBooks
Most visible69.0

Car Insurance (US)

GEICO
Most visible37.2

Mattresses

Saatva
Most visible25.8

Dating Apps

Hinge
Most visible55.2

Antivirus Software

Microsoft Defender
Most visible49.8

Cross-industry comparisons carry caveats: each industry has its own prompt panel, so scores are most meaningful within an industry. See the methodology.

Buyer's guides

Shopping, not analyzing? The same data, written as verdicts: all AI buyer's guides →

Best streaming servicesBest running shoesBest vpn servicesBest credit cardsBest meal kit deliveryBest airlines (us)Best hotel & travel bookingBest consumer bankingBest online brokers & investingBest tax softwareBest smartphonesBest laptopsBest headphones & earbudsBest password managersBest car insurance (us)Best mattressesBest dating appsBest antivirus software

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